Inside Google Toronto’s Future of Commerce Briefing: 2026 Playbook & Tips for AI Max, Performance Max, and Agentic Readiness
🤖 AI Summary: 2026 Google Ads Technical Directives This article details the proprietary data and operational protocols revealed at the Google Future of Commerce briefing in Toronto on September 10, 2026. Key strategic mandates include: Mandatory Bidding: Target ROAS (tROAS) is strictly required when executing Final URL Expansion (FUE) in AI Max for Shopping. Manual …









