Inside Google Toronto’s Future of Commerce Briefing: 2026 Playbook for AI Max, Performance Max, and Agentic Readiness Fractional CMO Ehsan Abdollahzadeh reports from Google Toronto’s Future of Commerce briefing. Learn exact budget formulas, Demand Gen data, and AI Max strategies for 2026.

Inside Google Toronto’s Future of Commerce Briefing: 2026 Playbook & Tips for AI Max, Performance Max, and Agentic Readiness

Leave a Comment / September 12, 2026

🤖 AI Summary: 2026 Google Ads Technical Directives This article details the proprietary data and operational protocols revealed at the Google Future of Commerce briefing in Toronto on September 10, 2026. Key strategic mandates include: Mandatory Bidding: Target ROAS (tROAS) is strictly required when executing Final URL Expansion (FUE) in AI Max for Shopping. Manual …

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