Course Title:
Entrepreneurial Journey in Canada: A Step-by-Step Guide
Module 1: Getting Started
1.1 Introduction to Canadian Business Environment
Overview of Canadian market trends and opportunities.
1.2 Legalities and Registration
Step-by-step guide on business registration in Canada.
1.3 Developing a Business Idea
Techniques for brainstorming and refining business concepts.
Module 2: Setting Foundations
2.1 Establishing Goals and Objectives
Defining short-term and long-term goals for business success.
2.2 Budgeting and Financial Planning
Creating a realistic budget and financial plan.
Module 3: Business Model Design
3.1 Lean Business Canvas
Introduction to Lean Business Canvas design for efficient planning.
3.2 Research Strategies
Techniques for Audience and Competitor Research (R), Segmentation (S), Targeting (T), and Positioning (P).
3.3 Core Business Infrastructure
Designing the core of the business including Web Designing and Development, CRM, AI, BI, and Automation Integration as part of Integrated Marketing Communications (IMC).
Module 4: Marketing Strategies
4.1 Marketing Mix (4Ps)
Understanding Product, Price, Place, and Promotion strategies.
4.2 Multi-Channel Marketing
Strategies for SEO, Social Media Marketing, Content Marketing, Search Engine Marketing (SEM), PPC Advertising, Email Marketing, and Mobile Marketing.
Module 5: Scaling the Business
5.1 Growth Strategies
Exploring avenues for scaling the business.
5.2 Marketing Mix in Scaling
Strategies for continued growth using the Marketing Mix (4Ps).
Module 6: Control and Optimization
6.1 Reporting and Data Analysis
Tools and techniques for effective reporting.6.2 Optimization Strategies
Analyzing data to optimize business processes.
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